You Know, They Used to Make This Thing Called “Art”
Cubist Still Life by Roy Lichtenstein
Reason I’m tugging at your coat and using annoying words like “art”:
As you may have gathered from my recent ramblin’ posts on art, I’m of the mind that post-modernism has gone too far in demolishing earlier conventions; elevating “other” art (outsider, folk, mass-produced); and loading on too much art theory and agit-prop at the expense of Art. That is, aesthetic considerations come second to history and politics. As such, Art, high art, serious art, what Clement Greenberg called “major art” is on the way out.
The question, I guess, is whether this really matters. Is this good or bad, and should I care one way or the other?
In an essay on music (included in The Crisis of Criticism, ed. Maurice Berger), Sarah Rothenberg talks about the overtaking of art by popular culture - which I think has clearly happened in our society. I will quote at length because she gets at a lot of the problems I’m having with both pop and would-be high art produced over the past 20 years or so:
Popular discomfort with the function of artisitic criticism […] is a vivid example of the ongoing tension that exists between art and society in the American model of free-market capitalism that increasingly dominates the world. It may well be that it is exactly art’s refusal to be measured by the number standard that controls the rest of culture that gives it a unique function. This is where the paths of “art” and “entertainment” diverge, and this is another area where contemporary America exhibits a great distatste for drawing boundaries. […]
[A]s the American variants of movies, television and popular music have grown to dominate the world market, the concern for defining a distinctly American “high art” has lost its urgency; the thirst for cultural identity is satisfied elsewhere. […]
Judgements of success or failure in art cannot be surrendered to the marketplace. Certainly, arts organizations should strive to reach new audiences, to battle a culture of privilege. But there is a kind of marginality far more difficult to define than that of underground theaters.
For art to stand in opposition to a monolithic government is a clear stance; but ours is not a country of visible borders. The threats to artisitic integrity insinuate themselves into our society with greater subtlety; there is no equivalent to a searing review on the front page of Pravda, there is little opportunity for cultural martyrdom.
There is instead the daily struggle of economic survival, where a lack of subsidies creates ever greater dependence on box-office receipts and at the same time drives up the price of tickets. But the most insidious are the hidden, yet directly related, threats to artistic survival: the artist who commands an audience of only a few holds no prophet status in America. The rule of numbers is a seductive one, and it replaces the role of critical thought in the minds of artists as well as audiences.
Financial success and fame become the blatant singular aims of creation; art the business of self-promotion. In the post-Warholian world, the adherence to any standard other than that of popular success becomes a mythical pretension viewed suspiciously by a cynical populace. In this construct, the tension between art and society collapses entirely. […]
Art can be the last frontier of difference. Not by an explicitly political content, but by being “other.”
Clearly, we give something up when we turn away from everything that is individual, hand made, specific and unique, replacing it with all that is mass produced.
I was reading something recently - can’t remember where exactly - that seemed to locate the point at which art started to get into trouble as around 1970. Maybe, but I think the problems began earlier - with the advent of Pop Art around 1960. (I think this opinion is echoed in Rothenberg’s “post-Warholian” reference above.) But the thing is, I really enjoy Pop Art. (Greenberg didn’t.)
A favorite artist of mine is Roy Lichtenstein and I think that for overall artistic impact in the second half of the 20th Century nobody can match Andy Warhol. But Pop is the point where that high/low dichotomy begins to break down. (A year or two after Pop’s emergence, Marvel Comics’s logo on the cover of their comics proudly said, “A Marvel POP ART Production.”)
Within the space of a decade, two things happened: First, high art made itself increasingly conceptual and theory-laden. Instead of paintings, artworks were often texts (and had to be supported by texts). The appeal, admittedly limited, was to the intellect rather than aesthetics. The question “What is art?” was parsed so finely that the art itself seemed to disappear. (I’m reminded of an old Woody Allen joke about his dating a philosophy major who would construct elaborate arguments that proved he didn’t exist.)
Second, the vibrant colors, references to mass production and popular subject matter used in much of Pop Art began to lend a legitimacy to the “lower” popular arts, even if only by association. It would be during this decade as well that developments like the French New Wave of filmmaking, drawing inspirtation from and exalting American film noir, would filter back into the US through college campuses - making Bogart an icon and beginning the process of “serious” discussion of movies that were previously seen as mere product.
This process spread throughout the popular arts, resulting in a literature on comics (for instance, the German book Comics: Anatomy of a Mass Medium, which sticks in my mind because it reviews the rise of Pop Art), among other academic and popular reconsiderations going beyond comics.
In other words, while “serious” art seemed to be making itself less and less relevant to everyday experience, the popular arts were being considered with more and more seriousness.
I see nothing wrong, generally, with the reconsideration of any work or art, popular or not. As Dan commented on an earlier post, we need to keep thinking about what’s good and bad and why. Any process that allows certain artists and works to get the attention they deserve is okay with me.
But - to get back to where we started above, sort of - you can take this sort of thing too far. As Rothenberg notes above, we seem to have stopped allowing a space in the culture for serious/high art. I guess if a product (art production) is not delivered in mass quantities, with associated labels like “genre” readily attached and without an expected meaning then there’s no place for whatever it is. It can’t even be a “whatever it is” - there’s no way to deal with such an object in the present culture.
It would seem that high art has been subsumed into the general popular culture. (That which cannot be is merely ignored. It ceases to exist, if it ever did, mass-culturally.) Yet, as Rothenberg argues - and I would too - there’s got to be something that stands apart from monolithic consumer-capitalist culture. Something. The thirst for cultural identity is satisfied elsewhere than American high art, Rothenberg says, but when I see what that cultural Elsewhere has got to offer, I get worried…










